How we work
Most influencer agencies work in slideshows. We work in research and decisions. Here is what that means in practice.
Research
Before we propose anything, we research your brand, your competitors' recent campaigns, and the creators whose audiences overlap with yours. We pull public engagement metrics, audience signals, and content-style data. We read your competitors' sponsored posts from the last six months. We come in with a map, not a pitch.
Proposal
You get a proposal, not a deck. It names specific creators, shows projected reach and engagement, gives a cost breakdown by creator, and flags competitive context you should know about. It is a document you can edit. Add a creator. Remove one. Rework the budget. We make changes until it fits what you want.
Outreach and negotiation
Once you approve the proposal, we reach out to each creator. We negotiate rates within your budget, settle on deliverables, and lock in timelines. Every contract includes FTC disclosure requirements, content usage rights, and delivery deadlines. We keep you updated, but we do not need your input on each back-and-forth.
Execution
During the campaign, we brief each creator, review content before it posts, and manage timelines when things slip. Creators send their work to us. We send it to you for approval. Once you sign off, it goes live. You see every piece of content before it reaches the public.
Reporting
After the campaign, you get a report with engagement metrics, reach, conversions where trackable, and a retrospective on what worked and what did not. Every campaign makes the next one sharper: we update our creator scores, our pricing models, and the match logic based on real results.
What we do not do
We do not sell dashboards or software. The brand you work with is the brand we are. If you want a tool to manage your own creator campaigns, other companies do that well. We run the campaigns for you.
We do not push creators onto brands that do not fit. If we cannot find the right creators for your brief, we say so before we spend your money. A bad campaign is worse than no campaign for both of us.
We do not bill by the hour. Our fee is a commission on total campaign spend, which means our incentive is your results, not our clock.
Who we work with
Beauty and skincare brands. Our focus is brands expanding into new creator ecosystems, particularly K-beauty and J-beauty brands moving into Western markets, and Western indie beauty brands running their first or second full creator campaign.
We work best with founders and marketing leads who can make decisions without a committee. We work less well with brands that need three rounds of internal approval before a creator can be contacted.